In today's fractured media environment, you must deliver clear, concise information during a crisis or emergency. An interview with anyone representing an online, print, video, podcast or radio format is a two-way conversation. She/he needs compelling answers their audience will truly hear. Likewise, you need to give them information they didn't know they needed. That's why well-done crisis communications has dramatic impact.
Crisis communication training should be done regularly to keep the skills fresh in the minds of management and spokespeople, and to keep them updated on new media formats and needs.
We specialize in crisis communications and are well prepared to train your main spokespeople, management or front-line employees regarding:
Each training is prepared specifically for your business or organization, utilizing your current issues and concerns. The sessions are upbeat and non-threatening, encouraging each participant to learn to speak in their own voice.
Intensive Training
Intensive personal training for 2-3 executives. Our format allows company executives to make and learn from mistakes because observers are discouraged. This training works best when broken into smaller segments over a period of days or weeks. It gives participants time to digest what they have learned before the next session.
We will sign confidentiality agreements with your company to allow for frank discussion of your current and emerging issues.
One Day Training
A day-long session for high level management and spokespeople, including video taping and reviews. Prior to the training, each executive will fill out a form, including greatest concerns and toughest questions or scenarios they anticipate or have experienced with news media. We will also review participant bios prior to the session to determine our best approach for maximum impact on the management team. Company observers may attend.
We will sign confidentiality agreements with your company to allow for frank discussion of your current and emerging issues.
In today's fractured media environment, you must deliver clear, concise information during a crisis or emergency. An interview with anyone representing an online, print, video, podcast or radio format is a two-way conversation. She/he needs compelling answers their audience will truly hear. Likewise, you need to give them information they didn't know they needed. That's why well-done crisis communications has dramatic impact.